Financial Institutions
Clarocision Research & Marketing has developed a turnkey Customer/Member Acquisition & Retention program specifically for banks and credit unions. We believe community banks are in a unique position to capture a lion share of the market. Several sources of economic turmoil have led customers to fear and hold back on their financial activities in general. It is precisely in this environment that enterprising corporations have the greatest opportunity to woo customers away from the competition and to secure greater loyalty and involvement from existing customers.
TURNKEY CUSTOMER ACQUISITION PACKAGE
- TV spots
- Radio spots
- Portable Billboard
- Vehicle Wrap
- Press Releases
- Search Engine Optimized Web Landing Page
- Segmentation tool to identify best prospects
- Direct Marketing
- Campaign Tracking Tool
BENEFITS TO YOU:
- Gain greater visibility in the community
- Attract the most profitable and desirable customer/members
- Gain personalized service-targeted profiling of your own member base
- Be seen as a leader in the community and a “Smarter way to Bank”
RESEARCH
Our Marketing is backed up by solid research. For example; a recent study conducted by Clarocision Research & Marketing revealed that the level of awareness about Credit Unions services could be considered low; only 16.9% of respondents were very aware of Credit Unions and their services. Read more
Clarocision Research & Marketing has accumulated an impressive database of respondents of various demographics who participate, as appropriate, in our projects.
We offer the following research to banks and credit unions:
- Customer/Member Satisfaction Survey
- Customer Perception Study
- Brand Awareness Study
- Peer Analysis Study
- Customer/member Attrition
- Download CU Awareness Study Brief
MARKETING SERVICES
Clarocision Research & Marketing provides a number of services to help banks and credit unions gather and track leads. We offer CRM solutions geared toward sales management, email and text message marketing. Read more
- Customer Relationship Management (CRM)
- Sales Opportunity Tracking
- Email Marketing
- Text Marketing
- Web to Lead Auto Retrieval
- Sales Performance Analysis
