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What you should know about online panels

February 9, 2012 | No comments

“Do you think gathering information solely using online panels, online recruiting and delivery somehow produces less reliability in the results?” Ron Sellers from Grey Matter Research & Consulting did a research on this topic back in 2009. I will give you a summary of his finding but I have included the...

Can Failure Create Winning Brands?

January 30, 2012 | No comments

Creating a winning brand most often starts with many failures. Who likes to fail? No one! However without failures there would be no successes. Tim Harford, in his books “Why success always starts with failure” encourages us to expect failure. If you are too afraid to fail you are more...

Should the focus be on acquiring new customers or on retaining current ones?

January 19, 2012 | No comments

Many financial institutions fail to establish proper strategies for acquisition of customers and hence they fail to retain them as well. Consequently, many financial institutions are unable to build long-term profitable relationships with the vast majority of their customers. According to research firm Celent Communications, retail banks face challenges in...

Branding

December 19, 2011 | No comments

Good brands should engage your customers. It should deliver a clear and positive message about your company or its products, connect with your target audience emotionally and prompt them to take action. It’s important to realize that packaging always either has a negative or positive influence on the purchaser....

Customer Retention

December 1, 2011 | Comments are closed

What do customers want from their bank or FI? Do you really know? The problem of attrition is becoming more challenging for banks and credit unions. An even greater challenge seems to be acquiring new customers/members. The dramatic increase in competition among banks and financial services companies has generated the...